BRAND STRATEGY / BRANDING / PACKAGING / DIGITAL / MARKETING
Rocky Ridge Brewing Co is a brewery like no other.
Not only do they use higher quality, fresh, local ingredients to create better tasting beer, but also brew their beer in a way that is better for the world with sustainable practices, and are now 100% carbon neutral.
We needed to develop a brand positioning that reflected this
in a simple, no-nonsense way.
IN A BETTER WAY
While their North Star articulated their mission in words, this clean, crisp and direct brewery needed a visual brand to match – something that also alluded to the origins of the name - the layer of rock that sits under the 5th generation farm on which the brewery resides.
As Rocky Ridge has grown, we have designed over 170 different beers (yes, you read that right!) from their go-to iconic core range, to highly experimental limited-edition brews. For every beer, we not only design the label or can, but everything needed to promote and sell each beer, including tap decals, posters, boxes, 3D can renders, tasting note cards and recipe sheets. Below are just a small selection of what we worked on over the years.
SEASONAL INFUSED RANGE
POINTY END RANGE
BARREL AGED RANGE